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Finnish folk have never been known for their style. Certainly not when it comes to producing cool, film or other so-called parts of trendy-culture. Which might explain the frankly hilarious choice of music and complete lack of razzmatazz in this video showing off the all-new Nokia E72

But then, we have to say this is what we absolutely love about Nokia. They’ve never been ones to pursue flashness over substance. When the 5800 first came out for example, we were a little disappointed by the slightly clunky looks and seemingly basic OS. But the more and more people we know who own them, the more people we know who rave about how absolutely brilliant it is. Same goes for the E71 – whoever bought one, if they weren’t already – was an instant Nokia fan for life. And we think the Nokia E72 is going to create just as many hardcore Nokia fans as the E71 did. Maybe even more. Check out this Nokia E72 review for a full list of reasons why. It’s such a stunningly good looking phone that you can actually tell that from the video. Not the case for the HTC Snap for example, with excusers constantly having to say “it looks better in real life, honest it does!” And the amount of work Nokia have put into improving the all round performance of the thing goes way past what anyone could have expected them to do with an already winning formula. So, we forgive you Finland for producing a phone company that is so meek and modest they don’t have the ego to produce an annoyingly in-your-face video to promote what’s going to be an absolute stonker of a phone come this autumn’s release of the Nokia E72. In fact, we might just watch it one more time. That music’s kind of catchy, in it’s own way…