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The Germans have brought us many a comedy moment in the past, as we all know. But best amongst all their comedy gold mines is their language. Because who else, when looking for a description of songs that stick in your head annoyingly when you hear them played, would call that phenomenon an ohrwurm, or ear-worm. Genius. Which is why, when we heard that the newly announced LG Louvre was coming equipped with a Schneider Kreuznach lens to go with its beastly big 12 megapixels, we thought we’d phone up our German friend to ask what that meant, expecting the answer to be something along the lines (said with a guttural laugh) “a-ha-ha-ha, that means it is a sneaky-cracking lens, meaning it will break all your hearts with how good it is, a-ha-ha-ha.”

However, all Hans did was explain to us that Schneider Kreuznach is the abbreviated name of the company Jos. Schneider Optische Werke GmbH, which is sometimes also simply referred to as Schneider and that they are a manufacturer of industrial and photographic optics… And then we realised he semed to just be reading off Wikipedia so we hung up.

But the point, we realised, was still an important one, because it seems the LG Louvre GC990 is going to be a cameraphone that packs not just an obscene number of megapixels, but also a lens that should at least mostly be able to cope with them and produce some pretty decent pictures. Hurrah for German stereotypes about quality engineering! Hurrah for cameraphones! Hurrah for LG mobile phones! Hurrah for… erm… this LG Louvre review!