BlackBerry 6 is Now With Multimedia Features
For many years, Research in Motion has been catering specifically to business clients and smart phone users who heavily use email and texting features. BlackBerry handsets are primarily known for their physical keyboards –this actually explains why the term CrackBerry was coined several years ago.
For those who are not familiar with the term, Crackberry was used to refer to a form of smart phone addiction that was obtained because it was the first time that users had been able to send, receive and reply to emails instantly –like a supersized form of severe text messaging habits.
Anyway, going back to the topic at hand; RIM has decided to take the BlackBerry user experience to a whole new direction –with media. Media playback was always a side feature for BlackBerry handsets and never a main feature. BlackBerry’s OS 6 aims to change that, by delivering video and music content in a whole new way.
The first things we noticed with the new layout: how closely it resembles Apple’s iOS color schemes -from the heavy use of gray tones to the slight gradients. Thankfully, RIM brought in enough of their own elements to make the design their own. Users will certainly enjoy being able to see the album art embedded in music files, and how video playback controls have been streamlined.
Of course, no matter how much RIM improves the media playback experience on the operating system, the real issue still lies with the hardware. One of the main reasons why BlackBerry handsets are not the first choice for video playback is because most BB handsets come with small screens. This is due to the portrait oriented physical keyboard that the brand is most known for.
As impressed as we are with the media improvements on the BlackBerry OS 6, it will be a while before RIM is able to change their brands’ market range. At the same time, it is unlikely that any other company could take away their existing share of users.
