Samsung Looks to Capture the Youth Market Segments with the Genio Pro
In September, Samsung announced the release of two new phones in the Genio series, Genio Pro and Genio Text. According to the Samsung officials, both the phones are reflective of Samsung’s focus on addressing the requirement of modern mobile phone users, especially the youth. The growing demand of availability of convenient social networking and internet applications among the contemporary users is recognized by Samsung, and both the phones are meant to provide a pleasant and convenient user experience, of which Genio Pro features an attractive and easy-to-navigate touch screen user interface.
During the launch, J. K. Shin, the head of Samsung Mobile Communications explained the focus of his organization behind the release of the Genio phones. According to him the latest Genio or “Corby” phones, as they are known outside the UK, were a part of Samsung’s strategy to cover the needs of people with different lifestyles, while also offering consumers choices to modify and customize their phones as per their preferences. This was why the fashion jacket option has been maintained in the new phones. The Samsung Genio Text is especially targeting people whose connectivity needs heavily revolve around text and instant messaging, which explains the noticeable keypad on its front design. While Genio Pro is meant for young business executives who want advanced internet features in their mobile phones and have an appetite for social networking, but the point is, who hasn’t? Genio Pro is one of the most attractive designs that Samsung has announced to release shortly, and is expected to create a considerable impression on the market on its release.
Both the phones are an excellent addition to the number of sets which are widely being talked about by mobile phone enthusiasts, and add to the number of alternatives mobile phone consumers looking for a brand new phone in the months to come. Be sure to keep your eyes open for the best Samsung Genio Pro deals.
