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There are times when signing up for a service is quite discouraging. Looking at the termination policies and the cancellation fees, it makes perfect sense that there are users who would prefer to go with SIM less handsets rather than being stuck with a single network operator (and a single mobile number) for about 18 months to two years.

Aside from large costs, there are also roaming fees, bandwidth allowances and other information that should be studied before signing up. The worst case is for users to suddenly realize that one of the locations they frequent do not have coverage for a specific network.

In order to avoid this from happening to consumers, O2 UK is demanding that other network operators should also be open with their clients. There are plenty of places in the UK that suffer from having little to no network coverage. If a would be client comes from such as location, it would be best for the network to be able to inform the person when they sign up for the service.

Since leading by example is often the best way to go, O2 has applied a no questions asked policy. This is quite crucial for many users, and with 15 days for subscribers to decide, it is really quite the generous offer.

O2’s biggest concern is about coverage. Since other network operators are all too eager to boast about the size, speed and stability of their services, it makes it harder for consumers to make an educated decision. Being able to know if the network has coverage in areas that a person frequents (such as home, school or work) is very important, and it is often a piece of information that is taken for granted.

O2’s spokesperson adds: “No operator can guarantee a perfect experience to their customers. But what we can and should guarantee is that they have been given honest and accurate information.”

At the moment, a great number of people in the tech industry are at a loss on how to react to Apple’s solution to the antenna issue that has been bugging many iPhone 4 users.

According to Apple, the situation is a big misunderstanding. Apparently, the iPhone 4’s signal meter (as well as the signal meter on the other iPhones) is showing the wrong information. The meter is actually giving out two bars more than what the actual signal strength is. By this argument, Apple states that the reason why people are losing calls is simply because they are in an area with bad network reception.

While there is plenty of logic in what Apple is stating there are certain assumed facts from users about their complaints.

First off, people who were having their calls dropped are not in areas of low reception. While this is not specifically stated, it is the status quo. In fact, it is uncommon for people to be in a location with no or weak reception; which is what they would be more likely point out if that was the truly case. This alone defeats Apple’s ‘low reception area’ approach -after all, if people were truly in an area with low reception, they would not be complaining about dropped calls in the first place.

The underlying part of Apple’s argument is that if people are given the wrong data (which is basically why they say that the signal meter is not accurate), then there is no way for them to know that they have bad reception. That is assuming that the only devices the iPhone 4 owners have used are the previous iPhone models. But that is not the case. There are plenty of new Apple users, who have experienced the problem, and it is likely that they have attempted to make calls in areas that they know –through other models- have a decent network reception.